The most powerful & flexible online advertising
With the introduction of paid advertisement platforms such as Facebook & Google Ads in the mid 2000s, things have changed somewhat for the general marketing landscape.
With some of the lowest ‘cost per reach’ found in marketing today, our team of experts ensure that you get the best possible balance between reach and perceived value. Your allocated budget is far more effective when utilising our expertise & experience.
We take your brand to the masses using a range of paid channels, reaching millions of users worldwide, fine-tuned to suit your ideal customer.
Paid Advertising Benefits
On-Demand Traffic, Leads & Conversions
With the use of paid ads, we effectively drive website traffic, verified leads, and store conversions on demand.
Utilising powerful advertising platforms allows us to configure hyper-targeted & highly customisable advert space in front of hundreds of millions of users worldwide.
Aligned with your overall business objectives & broader marketing strategy, we can consistently drive vast quantities of traffic to various stages of your funnel.
This is where things get fun. Imagine if you had the ability to target your ideal customers with pin-point accuracy by handpicking select interests, characteristics, job titles, locations, and selective age groups.
We do exactly that – using the latest advertising platforms we craft highly-targeted audiences to suit your ideal demographic.
Data Tracking & Retargeting
So you’ve driven your ‘ideal client’ lookalike to your website, they’ve viewed your products, clicked through your service information… but now what?
Ensuring you have the correct tracking system configured correctly for your platforms is key to not wasting your marketing endeavors.
Collecting data from previous campaigns and other digital sources in your marketing funnel allows us to utilise this in future targeting methods. Retargeting audiences who look like previous leads, frequent visitors, or confirmed purchasers, allowing for incredibly precise targeting & enhanced demographic creation.
Digital Made Simple
In an age where paid advertising is over complicated and confusing, we make it simple and effective.
With years of experience across a multitude of platforms, we incorporate your business goals with our knowledge & skill set to deliver you reliable results. We create simple-to-understand strategies that deliver what matters to you, consistently.
Frequently Asked Questions
Yes you do! Due to the formidable algorithms that run these world class platforms – only a mere 2% of your organic following/customer base/target audience will see your organically posted content.
Even worse yet, that 2% can swap, change & even lower itself at the drop of a hat with no warning. Leaving you completely in the dark & guessing as to who has seen your content or post.
Paid ads counteract this and allow 100% pass through rate to your audience & much broader, based on the advert type & targeting configuration.
Besides trusting in experts, we use a host of analytic measurements to keep track of our key metrics & performance indicators. Keeping us in control of your strategy & steps ahead at all times.
Facebook Ads and Google Ads are different in the way they target people.
Google targets based on what people are typing into the search engine right there & then, in that moment (as well as demographics) – the intent to purchase, search or be given results for X are already active.
Facebook targets based on interests that people have in their digital online profile (interests they have shown & demographics targeted based on 3rd party data).
With Google ads you can target more around what people want immediately. Maybe they are searching for “best prices on tennis rackets” vs. Facebook ads where you are targeting that they are interested in Tennis & frequently visit sports centers.
There is no ‘Facebook is better than Google’ answer. They both play their respective parts in an overall marketing strategy.
SEO is a much longer-term game and involves the correct set up of your website, online content & wording used – ultimately bringing you more organic search and referral traffic. You don’t pay directly for this traffic, but you’ll pay with time and money getting this right.
SEO should always be an important element of your digital marketing strategy, and it’s often overlooked and underestimated by both businesses, web developers and marketers.
Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally speaking). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product & click your link.
Facebook ads offer numerous different advert objectives. A “Boosted Post” is officially called a ‘Page Post Engagement’ ad, and it’s designed to get users engaged by targeting those most likely to click a link, expand a photo, like, comment or share your selected post.
There’s nothing wrong with Boosted posts, but there is something majorly wrong with the way in which most people who use these advert types configure the advert. This is because they often skip the strategy portion and go straight to advertising without working through demographics, targeting, business objective, and conversion tracking…
Needless to say, it’s not as simple as putting out a quick post & hitting ‘Boost’. Our tried & tested advert strategies make use of a multitude of various advert types and multi-channel analytics, along with varying levels of content & digital marketing tools to achieve your overall business objective.
Our Facebook ads services offer a more overall rounded solution with your objectives & business journey in-mind, not a single post.