Optimising. Driving. Converting.
We’ve created and optimized landing pages and sales funnels for over 100 companies, we’re experts at helping websites convert their traffic into customers. SEO is the process of getting your website to the top of search results. We have a proven process that works. Our clients consistently outrank competitors and gain more visitors through organic search.
Our SEO services are designed to lift you above the competition by incorporating our tactics into the heart of your website. We don’t just follow platform ‘guidelines’ to make sure you rank better online. We optimise your entire website to function seamlessly, benefiting overall customer satisfaction and conversation rates in the process.
Technical SEO
Technical SEO is arguably the most important part of website development. It’s what allows your website to be easily rendered, crawled, and indexed by Google (and other search engines) so it ranks favorably as you intended
Search engine crawlers need to be able to read your content. If the content doesn’t load quickly, it’s going to be a problem. Search engines seek high-quality sites with excellent performance & good user experience.
Technical SEO forms an essential part of our SEO strategies. It’s a core element of the technical strategy we develop for your website, ensuring you rank higher on search engines.
On-Page SEO
On-page SEO refers to tactics and methods that marketers use to optimise individual webpages. These include written copy, images, tags, meta descriptions, URL strings, HTML headings and a whole host more.
By constantly adjusting page elements, we consistently increase search engine ranking for keywords. Generating more organic traffic and making websites more inviting to both users and search engine algorithms.
When a webpage’s content has been optimised to be as easy as possible for a search engine to understand, the chances drastically increase that your website will list in the top results.
Off-Page SEO
Off-page SEO is the process of optimising, utilising and expanding the presence of your business or brand on sites beyond your own website. Whether it’s customer reviews on TrustPilot, upvotes from Reddit, or Facebook likes from your target market.
Off-page SEO provides the opportunity to leverage external platforms & improve your rankings, whilst also reaching new audiences.
The main purpose of Off-Page SEO is to improve the site’s overall ability to appear high in rankings. This is achieved by attaining relevant, reliable and trustworthy status within your industry & against competitors.
Frequently Asked Questions
SEO
Why does SEO take time before seeing benefits?
SEO takes time because there is no longer an easy way to ‘cheat’ the system, coupled with hefty punishments dished out by Google should you be found cheat the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant and highest quality results based on their search query.
Whereas when SEO began, all it took was filling a webpage with your chosen keyword and pointing as many links as possible to it to see fast results. Thankfully, things have changed – drastically. Deploying tactics like this in today’s digital world, you’re likely to be doing far more harm than good.
What are keywords?
Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition, a keyword or keyword phrase is the text a web user types into a search box to find relevant information, links or content. Phrased another way, keywords are descriptions of the information people are searching for and that ultimately drive traffic ‘with intent’ to your website.
Choosing the best keywords for your website and SEO optimization is very important for getting targeted traffic to your website with the greatest chance of converting them to customers and repeat visitors. Effective use of keywords is essential for ranking well and being found on the Internet. Keyword research requires a skillset & toolbox of its own.
What are Backlinks?
Backlinks are like small endorsements in a website. If a website links to your website, that is called a ‘backlink’ – or a vote of confidence in your website. The more that you have the higher your website is viewed by the powers that be.
However, backlinks need to be strong and from a trusted source who similarly ranks well. The more backlinks you can amass, the stronger your website appears thanks to these digital ‘endorsements’ gained from external websites. There are various methods of collecting powerful backlinks with the correct strategy.
Why can’t I just buy ads and skip SEO?
A common question asked by many is “why can’t I just buy ads and forget about SEO?” The answer; SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other. You can increase your visibility & exposure, keyword research (paid and organic) can be shared across platforms and best performing ad copy can help when it comes to creating an organic content strategy. This is just a scratch of the surface into the integration when working side-by-side
In addition to working well together, SEO and PPC both play fundamental roles in the conversion funnel in their own right, whilst still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users at the bottom of the funnel to take action.
Is there more than 1 type of SEO?
Yes, is the answer to this. There’s more than 1 name for SEO and the tactics used vary depending on the style of SEO in which we’re carrying out. Although, the outcome is the same – to achieve a higher ranking on Search Engine Result Pages (SERP)
