The Importance of a website for your business
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The Importance of a website for your business

A business’s online presence, regardless of its industry, can have a huge impact on its success. More consumers than ever are looking online for help making smarter purchasing decisions. In fact, as much as 88% of consumers will reportedly research product information online before they make a purchase – online or in store.

Building a strong online presence, particularly a website, can be make or break for generating more revenue organically. If you want your company to be seen in today’s modern marketplace and be successful in this digital age, you’ve got to have a professional & functional website. Your website is the backbone of your business, tying together all your digital marketing efforts into a single hub. 

These are some of the top reasons to have a website for your business:

Organic Traffic

When your website is live, optimised for search engines and well-designed for its purpose, chances are it will appear higher in Google’s rankings. This means that your website is likely to show up in a list of results when people are searching for a particular product or service. Granting you the opportunity to drastically increase your customer base from organic traffic.

You can further increase the likelihood of traffic browsing your site for increased periods of time by having a well-engineered website. Ensuring its overall speed, usability and most importantly, up-to-date content will help aid search engines favouritism towards your website.

Credibility

One of the main purposes of having a website for your business is to increase your organisation’s digital credibility. These days, most businesses have a website for marketing, promotional and/or contact purposes. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

In addition to showcasing your products and services, you can also tell consumers about your company and its goals. By working to establish brand trust, you’re setting the stage for your customer to begin developing a long-lasting relationship with you.

Contact & customer service

One of the main purposes of having a website for your business is to increase your organisation’s digital credibility. These days, most businesses have a website for marketing, promotional and/or contact purposes. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Even when you and your employees have gone home for the day, your website continues working hard to bring new visitors to your business. At the same time, that information can help customers find your products and services quickly and easily, creating a superior user experience.

Leads

One of the best reasons to have a website for your business is that it can increase the number of leads you generate with minimum extra work required. As an added benefit, you can even improve your chances of bringing in highly qualified leads – people who are more likely to make a purchase.

Once a potential customer lands on your website, they’ll soon know how to contact you, thanks to the information on your carefully structured funnel, which gives you the opportunity to increase your sales. Even though websites can have a large initial cost, when built and integrated into your business correctly, they always generate a positive return on investment.

Digital Marketing

If you’re going to be using things like social media, email marketing, and paid advertisement to reach new customers, you’ll likely plan on sending traffic to your website or a landing page. To do this effectively, you’ll want to leverage past analytic data from your website to target the most qualified customers and get the best ROI from any given campaign.

Intelligent Marketing cuts through the noise to get your business in front of the people who want what you have to offer. By creating a website that covers all the bases, you can seamlessly link prospects to various services and products your business has to offer. This way, you can concentrate on what really matters – delivering a quality service to your customers.

The importance of a website for your business’s success should now be clear. Without a website, you cannot accurately reach and engage with potential customers online. Nor can you provide around-the-clock service information, after-sales care, or offer direct sales through a digital store.

Regardless of the age of your business or its position within your industry, a well-structured and well-engineered website, along with a built-up web presence and correct branding, can help introduce your business to an entirely new digital audience while simultaneously helping further relationships with past & present customers.

While working with a marketing agency to develop your website does require an initial up-front investment, the results speak for themselves. You get to work with experts who’ve helped a variety of companies in a range of industries. Creating a positive user experience starts with keeping your site clean and simple. It also means creating elegant and intuitive navigation that makes it easy for consumers to find exactly what they want.

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